Explore the data behind women’s economic security
Worldwide, the face of poverty belongs to women and children–women’s foundations are changing this community by community.
As their long-time design partner, Women’s Funding Network asked elefint to package their research study on women’s economic security–sustainable development goal #5. Initially, they requested a simple print-report, but seeing how interesting their research was, and in further analysis of their goals, we discovered an opportunity to run a design sprint to hone in on a viable concept.
Our goal–and those of the donor who funded the project–was to test the limit of design, while making their research findings accessible to a wide global audience. We pitched the idea of going digital and ran a design sprint to hone in on a concept. They were on board, so we dove into UX and design!
The design experiment
To being our process, elefint conducted a one-day strategy workshop with the Executive Team at Women’s Funding Network. Once we were clear on project goals and outcomes, we started sketching the possibilities, pen on paper. Working closely with WFN’s head of marketing in our studio, we workshopped ideas, and ultimately landed on a unique web experience that elevates the work of its members through data and real-life stories.
A stories-first approach
The resulting web experience brings attention to a leading challenge facing women globally and in the U.S.—economic security—and lifts up the vital work of women’s foundations addressing this issue. The homepage features real stories of women, their struggles and triumphs, and each data point ties back to WFN’s measurement framework. This stories-first approach captures the depth of the fieldwork and elevates women’s organizations doing exceptional work. To create deeper connections, users are prompted to volunteer and visit member sites directly.
Launching at the last Clinton Global Initiative
Based on the success of its soft-launch with a select number of members, WFN was invited to reveal this platform at Clinton Global Initiative’s last annual meeting. The website literally put WFN on the stage with other leading women’s groups including We Connect, Vital Voices, and No Ceilings, who together launched a new initiative, Girls, Women, and the Global Goals.
"The extent of the profound work our partners are doing for women and their families worldwide is clear to us. If we want our communities to thrive, we must ensure the economic security of women.”Cynthia NimmoPresident and CEO, WFN
“[Elefint] was our thought partner...they were flexible when we were trying to find our way, and they certainly went above and beyond to ensure our site would reach as wide an audience as possible...[This was] something we have wanted for a long time.”Kirsty BurowFormer Director of Communications, WFN