Clever design solutions
We started our process by gathering insights from their Executive Director and key stakeholders. We learned of the many pain points visitors experienced when visiting their former site. Prior to the redesign, for example, it was easier to Google search one of their reports, than to find the report on their own website. This caused frustration and decreased visitors to the website over time. We conducted a website audit and identified key features for the new site. The result: A fully responsive website with clear pathways to help people find relevant content with ease. We introduced content cards, an editorial feed, and a “Perspectives” section that reframed insights into thought-provoking questions.
Greater than the sum of our parts
We love how TAI approaches their model of impact; through learning and collaboration. As part of our design research we read their full strategy and narrowed in on the high-level points to include on their website.