With its recently renovated and iconic community center at 1800 Market Street, the SF LGBT Center needed a new digital space for visitors and current city residents to find relevant LGBTQ resources, events, and safe spaces in San Francisco. Equally important with the redesign, was creating a site that was both ADA accessible and easy for staff to update.
We kicked off the project with the Center’s leadership team to identify pain points and goals with the website redesign. After touring their center, we created moodboards that explored ways to create an open, friendly and vibrant aesthetic through content strategy, color, and imagery. We also created a slimmed down structure for their site, eliminating the need for excess pages, and ultimately launched their new website.