A brand identity for a new model of banking in the Bay

New Resource Bank was on a mission to expand its customer base and needed a better way to communicate their triple-bottom-line model of banking.

Elefint worked closely with their director of marketing to create a public-facing responsive website, a series of infographics, digital annual reports, and impact report template that helped propel them into a new evolution of the organization.

Letting data speak for itself

Elefint used the power of data and design to visualize how NRB made an impact across four main verticals: environmental protection, health and wellness, education, and sustainable commerce. We build a clean and user-friendly website built on WordPress as their CMS. Supporting infographics, trade show materials, and impact reports extended their brand offline, and helped perspective and current clients better understand the NRB offering.

A trusted design partner

Since 2015, Elefint served as NRB’s ongoing design partner until they were acquired in 2018. Throughout our engagement we became an extension of their team, making updates to their evergreen pieces, and continuously building out new artifacts to help them tell their story. In 2018, New Resource Bank was acquired by another B Corporation to extend their offering across the country. We’re happy to have played an instrumental role in developing the NRB brand and communicating their offering.