Is mass incarceration the largest barrier to gender justice today? Essie Justice Group, a nonprofit based in Oakland, CA, decided to find out.
The Essie team surveyed 2,700 women nationally and found that the incarceration of a loved one or family member results in the social, emotional and economic control of millions of women in the United States. However, the incarceration of a loved one also spurred many women to activism. Fifty-five percent of women reported that they were more civically engaged during their loved one’s incarceration than before.
With a clear understanding of their core audiences–women’s rights organizations and criminal justice reform advocates–elefint collected and organized inspiration into a digital moodboard that capture the feeling we intended for Essie’s report. The moodboard included the portrait photography of Juliana Kasumu and Deun Ivory as well as old covers of feminist magazine Ms. In the words of our client “It might be lost on many people, but modeling the cover of our report on Ms. Magazine… would be SO NERDY AND AMAZING.”
Behind every portrait
Elefint helped direct a photoshoot in Los Angeles. The resulting portraits capture the power and spirit of each woman women whose personal stories are interspersed throughout the report.