A focus on user experience
Our initial strategy session revealed that user experience was the biggest pain point, especially with regards to registering for Tenacity events and programs. We dove deep into Tenacity’s core offering and created a new website architecture that clearly defined content, functionality, and technical requirements of the site. The new website has distinct sections for events and programming, helping parents and coaches navigate to relevant sections of the site.
Tenacity is what underdogs are made of
We love this line of text on their website, you’ll find it here. Through the design, we captured the tenacious spirit, diversity and dedication of the incredible coaches and players behind Tenacity. While lacrosse has been known as an elite sport most popular on the east coast, the Tenacity Project has effectively lowered the barrier to entry for students from all socioeconomic backgrounds across the country. They currently have 106 alumnae on 56 NCAA rosters! You’ll find powerful stats like this in all the right places of their site.