A coalition of Canadian and American doctors are working together to combat the opioid epidemic through their Safe Opioids Prescribing course at the University of Toronto. We knew complicated data and medical jargon wouldn’t be memorable or impactful, and so we sought an alternative, more visual way to teach the concept of Morphine Equivalence to physicians and patients being prescribed opioids. Our goal was to provide a teaching tool that could help reduce the practice of high dose opioid prescribing.
Health + Advocacy
We created a data visualization connecting the morphine equivalence of commonly prescribed opioids drug to the high risk of taking them. The infographic needed to provide a significant amount of dosage information, as well as maintain a human element that could immediately visually show the risk for patients.
"Elefint was able to execute EXACTLY what I had hoped, but certainly couldn't have done myself: to beautifully capture a complex set of concepts that would be attractive and useful to very diverse audiences including doctors, pharmacists, patients and policy makers. In the process we have developed a new tool that is being widely adopted in the Canadian medical community and has introduced a whole new set of imagery for an important, current social issue."