Many of our clients include organizations that were established decades ago, and while their program model and philosophy may have evolved over the years, the logo and brand are often left behind in the dust.
The reasons for this oversight vary; perhaps no one ever recognized the need, or the founder has strong attachment to the original logo. And while there may be rare cases that logos and brands don’t need to be refreshed over time, most often they do. If you look up any successful company’s logo history, you’ll see that even the slightest tweaks are valuable. For example, see the details of Target’s story.
Organizations in the nonprofit sector can reap the rewards of investing in a brand refresh too. In our work with good causes, some clients have hesitancy about changing up their logo and need help in understanding why doing so is important. Here’s what we tell them:
In our work with good causes, some clients have hesitancy about changing up their logo and need help in understanding why doing so is important.
We understand how scary a brand refresh can be. We’ve had a lot of change ourselves at Elefint recently as we rethink and reorganize how to best bring great design to good causes. As we’ve changed how we work and our services, it made sense for us to refresh our logo and brand too, and that’s exactly what we did. You can read the details of our experience here. The process has been an exciting one, and we have just as much fun helping clients like Common Impact and Leadership Public Schools (in progress) rethink their visual identities too.
We’d love to hear from you. Share your thoughts or comments on change and visual identities to info (at) elefint.com.