Helping match volunteers with organic farms
Worldwide Opportunities on Organic Farms (WWOOF) USA
WWOOF USA brings together volunteers and farmers, giving people a chance to lend a hand, getting their hands dirty – often as part of a larger trip or adventure. The original WWOOF USA website was in need of a design update, and much of the technical infrastructure was outdated. A site with numerous features including a private messaging system, dynamic map, reviews, and discussion forums and multiple user types, the design, web development, and data migration were a big undertaking that needed to happen while thousands of users still were active on it.
Time for a change
The old website had a washed out appearance, was a bit crowded, and featured outdated design elements, such as a barn icon that was too cluttered anytime a significant number of farms were in a single area.
A new look
We created a site with a simpler bolder look, featuring larger images, and a simpler User Experience that guides visitors to a few important actions. Our improved farm search page includes a map with simple circle icons for improved clarity in areas with any number of farms, as well as more intuitive and powerful search features, and a more modern look.VISIT THE SITE