Helping match volunteers with organic farms

Worldwide Opportunities on Organic Farms (WWOOF) USA

WWOOF USA brings together volunteers and farmers, giving people a chance to lend a hand, getting their hands dirty – often as part of a larger trip or adventure. The original WWOOF USA website was in need of a design update, and much of the technical infrastructure was outdated. A site with numerous features including a private messaging system, dynamic map, reviews, and discussion forums and multiple user types, the design, web development, and data migration were a big undertaking that needed to happen while thousands of users still were active on it.

Time for a change

The old website had a washed out appearance, was a bit crowded, and featured outdated design elements, such as a barn icon that was too cluttered anytime a significant number of farms were in a single area.

A new look

We created a site with a simpler bolder look, featuring larger images, and a simpler User Experience that guides visitors to a few important actions. Our improved farm search page includes a map with simple circle icons for improved clarity in areas with any number of farms, as well as more intuitive and powerful search features, and a more modern look.

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