Hurricane preparation in New York

Ad Council

As we saw with Sandy, Hurricanes can be devastating when they land in New York City.  Areas near water are particularly vulnerable, so the New York Office of Emergency Management (NY OEM) has created hurricane evacuation zones to make sure the most risky areas are cleared out in the event of a dangerous storm.  To spread awareness of these new zones, and to make sure New Yorkers have a proper emergency plan, we worked with the Ad Council and NY OEM to create a motiongraphic video and companion instagram piece.