How to you communicate with your constituencies?

Social media is an important tool for non-profits. Non-profit organizations have a number of important constituencies to reach out and listen to, and social media provides a new opportunity to do this even better.

As with any tool, a solid strategy is essential. Understanding the style and content of the message you want to share with donors, clients, and employees will greatly improve the effectiveness of your social media efforts.

Social Media is a two way street

Social media offers more than just a way to share your message. It’s also a platform to listen and engage. Non-profits can use social media to create advocates and evangelists who authentically share their enthusiasm for the organization’s causes. Social Media can give your clients a voice, making it easier to share feedback with your organization, and to help one another, without consuming the organizations limited resources. Social media allows you to start conversations with new people, educating people about your issue and providing tools to a much larger audience then ever before.

Using resources wisely

A lot of non-profits struggle with what to share and how much time to spend on social media. Issues like privacy and negative comments can pose difficult challenges. Finding the right voice and the best platform, as well as the proper measures of success can leave some organizations confused about where to start.

There is a lot of buzz about social media these days. Before you start posting on your Facebook page and tweeting, form a clear strategy. Develop an understanding of the best platforms to communicate in a variety ways, to engage and inspire action, and to listen to what your community is saying. Elefint Designs can help you sort through the maze of social media tools to create a plan that will deepen your connection with everyone your organization touches.

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