A brand refresh and website for TAI, a donor collaborative empowering citizens to hold governments accountable.
2016 was a defining year in politics and civic engagement in America. CIRCLE, a think tank out of Tufts University, asked us to translate their research findings into actions. The result was a series of infographics tailored to increase youth voter turnout and civic engagement. The pieces were shared with multiple audiences including policy experts, media and key leaders in academia and shared on social media.
We kicked the project off with in-depth conversations with CIRCLE to better understand their goals, data, and intended outcomes of the project. We then created a single narrative and identified unique approaches for each infographic. Our goal was to visualize concrete ways adults–educators, parents, and policy experts–can better engage youth between election cycles.
From CIRCLE’s extensive data, analysis, and commentary related to youth participation throughout the election cycle, we learned that 51% of eligible young people, ages 18-29, voted in the race between Secretary Hillary Clinton and now-President Trump. This begged the question, why isn’t the other half turning out and how do we engage them in the process? Turns out, based on research, the single most important factor in increasing the number of young and informed voters, is to contact them.
"As a research center we are constantly pushing ourselves to frame and format our work in ways that forward reflection, transformation and action. Elefint Designs helps us to keep action in the forefront and leverage our work for stronger impact. Elefint has helped our research take action."
CIRCLE believes a lifelong process of youth civic engagement begins with strong civic education and includes investment from all sectors of society. We sometimes forget that change starts with us. Whether you’re an educator, parent, politician, or just want to make a difference, make sure to explore these infographics, and think about where you can have an impact.