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The American Academy of Ophthalmology is a refreshing medical organization that wanted to reach a wider audience through motiongraphic videos. Thousands of people, many of them children, injure their eyes from fireworks each year in the United States. This piece supported AAO’s EyeSmart campaign, and was created to raise awareness about fireworks safety. The piece took on a life of its own with engaging characters–Suzy the Sparkler and Freddy the Firecracker–and deals with safety methods people can take to avoid eye injury.
Script + Content Strategy
The piece has 45k views on YouTube and won two gold prizes in the nonprofit category from the Bulldog Awards, which is a national PR contest judged by journalists. Due to its success, we were asked to create a second motion piece which is still underway. Stay tuned for updates!