A brand refresh and website for TAI, a donor collaborative empowering citizens to hold governments accountable.
Leadership Public Schools (LPS) is on a mission to equip underserved students with the skills and education needed to achieve college success and become leaders in their communities. A key part of LPS’s work is to develop replicable practices in the field, notably with their focus on Ed Tech Innovations. With 13 years under its belt, LPS was ready for a rebrand and new organizational website to clearly communicate their model for success in education.
UX + Digital
We approach every project with a fresh set of eyes and tailor our solutions to our clients’ specific creative challenges. As a studio that values collaboration, we worked closely with the leadership team over at LPS to create a brand everyone was happy about. Working with multiple stakeholders required flexibility and clear communication. Since they’re right across the bridge, many of the design critiques and pitches happened in person.
Elefint has been an incredible partner in our organization's redesign. We are pleased with the products but, more importantly, are deeply grateful for the process that Elefint used when working with us. Their team respected our history and needs, they took time to listen, and they pushed us in ways that expanded our thinking and approach. As a non-profit and school network with staff that are stretched way too thin, limited resources, and hardly any marketing experience, Elefint's team patiently helped us to see how essential design is to honor the people we serve and broadcast the importance of our work. And on a practical level, they are extremely responsive and exceptionally professional. Elefint balances responsibility and dedication with idealism and fun, and we could not be more pleased with the results.
We’re big advocates of using original photography to tell rich and provocative story. As the branding process evolved, we recognized the need for high-quality photography to bring in warmth and authenticity to their brand. We conducted a 1-day photo shoot and generated a library of 50 images that can be used in both print and digital pieces.