Design Tip: Use Direct Labels on Infographics

As a viewer trying to interpret data on an infographic, having to switch back and forth between a legend and a chart can be a cumbersome task. And since the purpose of an infographic is to make information as easy as possible for people to understand, it doesn’t make sense to expect audiences to search and scroll for the information they need to decipher your data. To create the most user-friendly infographic possible, we recommend including labels directly where they apply, rather than having viewers fish around for a legend or a key.

Check out this infographic on America’s recycling habits as an example of direct labeling. Though the designers could have easily opted to organize their information using a key, they chose to make it easy on their audience, and placed their labels near the relevant data instead. Follow their model with your design and your team will get the most out of your infographic.




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