Design Tip: Creating an Element of Surprise

Learning is about discovering what’s new. When telling a story through data, find and showcase information that teaches viewers something they did not know before—insights that are often counter intuitive. The piece above for example, illustrates how even drastic cuts to important programs only scratch the surface of the U.S. debt. With all the talk in Washington on cutting these programs, many people would be surprised how little they contribute to the U.S. debt. Click here to view the full infographic.

This is part of a series of Design Tips we produced to help organizations and their in-house design teams, tell their story in a more compelling and intuitive way. We’ll be posting a new tip from time to time.

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