Design Tip: Keep Your Logo Simple

Since logos play an important role in shaping your brand, it’s tempting to try and cram every brand trait into your mark. But that tends to result in a logo that is a muddled mess. To create the most effective and striking mark, we’ve found it’s better to focus on one strong emotion or idea. Take the logo for the New York City non-profit Transportation Alternatives (shown above) as an example. Rather than trying to express everything that the organization does, this mark communicates one key idea — taking an alternative path — as a representation of their work. By limiting the focus of your message, your organization can create a logo that is just as compelling and creative as this one.




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