tip-labeling Apr 18

Design Tip: Use Direct Labels on Infographics

As a viewer trying to interpret data on an infographic, having to switch back and forth between a legend and a chart can be a cumbersome task. And since the purpose of an infographic is to make information as easy as possible for people to understand, it doesn’t make sense to expect audiences to search...Read More

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Be Concise Apr 16

Design Tip: Be Concise on the Web

On the web, people don’t stick around very long if they don’t understand you. All too often, socially-minded organizations lose web viewers because they fail to explain their work in a clear and concise manner. To keep visitors attracted to your website, it’s helpful to explain the nature of your organization in a single sentence...Read More

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tip-simplicity Apr 3

Design Tip: Keep Your Logo Simple

Since logos play an important role in shaping your brand, it’s tempting to try and cram every brand trait into your mark. But that tends to result in a logo that is a muddled mess. To create the most effective and striking mark, we’ve found it’s better to focus on one strong emotion or idea....Read More

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books matt just read Mar 26

Books Matt is reading in early 2013

I’ve been reading a number of really interesting books so far this year. Well, reading isn’t exactly true, more like listening. Audiobooks are a huge time saver for me. Here’s a snapshot of the three I have been working on in 2013. – Matt The Power of Habit – This is an amazing look at...Read More

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tip-surprise Mar 19

Design Tip: Creating an Element of Surprise

Learning is about discovering what’s new. When telling a story through data, find and showcase information that teaches viewers something they did not know before—insights that are often counter intuitive. The piece above for example, illustrates how even drastic cuts to important programs only scratch the surface of the U.S. debt. With all the talk...Read More

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article-net-mag Jan 22

The Challenge of Designing for Nonprofits

We share our thoughts and examples of client work in the British publication .net Magazine. Read More

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blog-tagline Jan 17

Sum Up Your Charity’s Work in One Simple Tag Line

It’s easy to understand what Amnesty International is and what it does. But all too often, nonprofits—and even big businesses—make the mistake of failing to have an effective tag line. Read More

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blog-fonts Dec 3

Why the Right Font Matters

The right typeface can add the perfect look and feel to your Web site, appeal letter, or annual report. But until recently designers were constrained by a very limited choice of fonts that could be used online. Read More

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