NewYears2014 Dec 9

Designing a GOOD 2014

By John Hanawalt, Senior Visual Designer A new year is upon us, and with it expectations that we’ll put some effort into becoming better versions of our—already pretty decent—selves. I’m not one for resolutions— I stopped promising to exercise and read more years ago—but if I could suggest one New Year’s resolution for designers it...Read More

What We're Thinking

citris Jul 17

Scrolling for CITRIS

Elefint recently had the opportunity to partner with inspiring local organization CITRIS, or the Center for Information Technology Research in the Interest of Society. CITRIS draws upon the brilliant minds and resources at the University of California Berkeley, Davis, Santa Cruz and Merced to create information technology solutions for the most pressing social, environmental, and health...Read More

What We're Doing, What We're Thinking

choice is bad Jun 13

Design Tip: Choice is Bad

We like to think that having a lot options will make us happier. But, in truth, it’s easy to get overwhelmed when we’re faced with too many choices. Nowhere is this more true than on the web. In this age of information overload––where we’re constantly being bombarded by emails, social media feeds, and instant messages––few...Read More

What We're Thinking

education&economy May 31

Design Tip: Work in Themes

As an infographic designer, your job is to translate raw information into something that viewers can easily understand. But this isn’t always an easy feat to accomplish––especially when you’re working with a lot of data. So how can you create an infographic that is both packed with data and prevents information overload for your viewers?...Read More

What We're Thinking

ness May 23

Design Tip: Set the Mood

Nowadays, it not easy to design an app that will catch someone’s eye. The content on our screens is increasingly occupying our visual attention, and viewers won’t respond to just anything. That’s why, when designing an application––especially one that requires users to spend their time in one place ––it’s important to create a digital environment...Read More

What We're Thinking

illustrate your point May 17

Design Tip: Illustrate Your Point

Illustration alone is rarely what attracts the average person to a motiongraphic. But, what’s a beautiful motiongraphic without beautiful visual design? Even motiongraphics that use great animation techniques need well-executed original illustrations in order to be appealing. Take this motiongraphic, created for the Gates Foundation, as an example. When watching it, you are much more...Read More

What We're Thinking

blog-wwf-logo May 8

Design Tip: Make the Earth a Part of Your Mission, Not Your Logo

Organizations doing good in the world often fall into similar patterns, such as incorporating the planet into their logos. But if every socially minded organization had a similar mark, nothing unique or compelling would be communicated. This happens more than you would think; just look at all 0f the nonprofits out there using the Earth...Read More

What We're Thinking

blog-contextmatters May 1

Design Tip: When Designing for Mobile, Context Matters

Think about the last time you used your mobile device. Were you sitting at home browsing the internet? Were you typing a long email to a friend? Were you doing in-depth research? Most of us would answer these questions with a “no.” Mobile devices aren’t just smaller––they’re different. That’s why, when designing for a mobile...Read More

What We're Thinking