tip-motiongraphics Apr 25

Design Tip: When Creating Motiongraphics, Start with the Story

Chances are you’ve seen this motiongraphic for the The Girl Effect campaign. Since its release in 2008, this video has garnered over a million views on YouTube and has captured the attention of major media outlets and ordinary people alike. But why exactly does this motiongraphic captivate audiences? What makes it so appealing? A great...Read More

link-cooler Apr 22

Link of the Week: Design a “Cooler” Nonprofit Website

How can your nonprofit make its website seem “cooler”? This week, we took a look at Curtis Chang’s article from the Stanford Social Innovation Review blog that answers that very question by analyzing two stores: Target and Apple. According to Chang, many nonprofits want their websites to be “cool” like Apple, but most nonprofit websites...Read More

tip-labeling Apr 18

Design Tip: Use Direct Labels on Infographics

As a viewer trying to interpret data on an infographic, having to switch back and forth between a legend and a chart can be a cumbersome task. And since the purpose of an infographic is to make information as easy as possible for people to understand, it doesn’t make sense to expect audiences to search...Read More

Be Concise Apr 16

Design Tip: Be Concise on the Web

On the web, people don’t stick around very long if they don’t understand you. All too often, socially-minded organizations lose web viewers because they fail to explain their work in a clear and concise manner. To keep visitors attracted to your website, it’s helpful to explain the nature of your organization in a single sentence...Read More

link-instead Apr 4

Link of the Week: Instead App

At Elefint, we’re passionate about sharing knowledge related to how design can make the world a better place. Therefore each week we are going to post a link and a short write up about something interesting that crosses our path. This week we took a look at instead, a mobile app that encourages people to...Read More