tip-simplicity Apr 3

Design Tip: Keep Your Logo Simple

Since logos play an important role in shaping your brand, it’s tempting to try and cram every brand trait into your mark. But that tends to result in a logo that is a muddled mess. To create the most effective and striking mark, we’ve found it’s better to focus on one strong emotion or idea....Read More

books matt just read Mar 26

Books Matt is reading in early 2013

I’ve been reading a number of really interesting books so far this year. Well, reading isn’t exactly true, more like listening. Audiobooks are a huge time saver for me. Here’s a snapshot of the three I have been working on in 2013. - Matt The Power of Habit – This is an amazing look at...Read More

eyeo Mar 20

Eyeo 2013

People are getting more and more excited about the beautiful ways of turning overwhelming amounts of data into digestible knowledge. The Eyeo Festival takes place this June in Minnesota, and will bring together incredibly talented designers, coders, and thinkers who are doing just this. Read More

tip-surprise Mar 19

Design Tip: Creating an Element of Surprise

Learning is about discovering what’s new. When telling a story through data, find and showcase information that teaches viewers something they did not know before—insights that are often counter intuitive. The piece above for example, illustrates how even drastic cuts to important programs only scratch the surface of the U.S. debt. With all the talk...Read More

article-net-mag Jan 22

The Challenge of Designing for Nonprofits

We share our thoughts and examples of client work in the British publication .net Magazine. Read More

blog-tagline Jan 17

Sum Up Your Charity’s Work in One Simple Tag Line

It’s easy to understand what Amnesty International is and what it does. But all too often, nonprofits—and even big businesses—make the mistake of failing to have an effective tag line. Read More

blog-fonts Dec 3

Why the Right Font Matters

The right typeface can add the perfect look and feel to your Web site, appeal letter, or annual report. But until recently designers were constrained by a very limited choice of fonts that could be used online. Read More

blog-design-activism-02 Jun 1

Design Activism

Design Activism is an emerging movement that puts design as a central focus in solving basic civic and societal problems. Read More